Marketing Strategy with Dorie Clark

In this talk, given at the October 2012 Inbound Marketing Summit in Boston, marketing strategist Dorie Clark (author of the forthcoming "Reinventing You: Define Your Brand, Imagine Your Future," April 2013, Harvard Business Review Press), explains how to position yourself for success in the new milieu of social business. How do you become recognized for your skills and expertise - and sought-after in your industry? Learn more at www.dorieclark.com.

Marketing strategist Dorie Clark interviews Bob Burg, co-author of The Go-Giver and Go-Givers Sell More. Their conversation covers the power of giving, how not to get taken advantage of, the right way to win referrals, and why your character in business always shines through. Learn more about Dorie Clark at www.dorieclark.com and Bob Burg at burg.com.

In this episode of the Harvard Business Review's IdeaCast, Dorie Clark discusses the "Campaign for Your Career" with host Sarah Green. What can we learn from the presidential election about how to manage our own careers? How can we create and execute a plan that leads to professional victory? Former presidential campaign spokeswoman Dorie Clark tells all in this interview based on her November 2012 Harvard Business Review article. Learn more at www.dorieclark.com.

Marketing strategist Dorie Clark, author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), discusses how she built her own brand in this "Exponential Growth" interview by consultant Shawn Casemore. Learn more at www.dorieclark.com.

What is the branding impact of Tom Cruise and Katie Holmes' divorce? Brand strategist Dorie Clark is interviewed by Hitradio Ö3, from National Broadcasting station ORF in Vienna, Austria. (The program is in German.) Learn more at www.dorieclark.com.

In this podcast, investment advisor Tara Nolan (taraenolan.com) interviews marketing strategist Dorie Clark. Topics include how to position your business for success, referral strategies, personal branding, and more. Learn more at www.dorieclark.com.

Strategy consultant Dorie Clark interviews Chip Conley, author of Emotional Equations: Simple Truths for Creating Happiness + Success. In this conversation, we discuss emotions in the workplace, authenticity in leadership, how executives should handle their social media presence, and more. Learn more about Chip's book at emotionalequations.com; visit Dorie's website at www.dorieclark.com.

In this podcast, marketing strategist Dorie Clark is interviewed for the Qualitative Research Consultants Association podcast series. Learn how to build your business through referrals and the power of word-of-mouth marketing. Learn more at www.dorieclark.com

In this New York Brand Lab Radio interview with Dorie Clark, host Mary van de Wiel chats with Dorie about the secrets of personal branding and how to take your career and your business to the next level. To visit NY Brand Lab Radio, go to www.zingyourbrand.com/radio/. To learn more about Dorie Clark, visit www.dorieclark.com.

Strategy consultant Dorie Clark interviews Laura Vanderkam, author of All the Money in the World: What the Happiest People Know About Getting and Spending. We'll cover the link between money and happiness, why you should embrace the small pleasures, how to use money in a way that aligns with your values, and the surprising benefits of charity. Learn more at www.dorieclark.com.

Strategy consultant Dorie Clark and Michael Schrage of MIT's Center for Digital Business continue their conversation, drilling down on why waste is necessary for innovation, the value of play, and why facing yourself is necessary for business success. Learn more at www.dorieclark.com.

Strategy consultant Dorie Clark interviews Michael Schrage of MIT's Center for Digital Business about how companies can become more innovative. From simulations and prototypes to issues of character and courage, we'll discuss the difference between businesses that succeed and fail at predicting the future. Learn more at www.dorieclark.com.

Strategy consultant Dorie Clark interviews Alex Goldfayn, author of Evangelist Marketing: What Apple, Amazon and Netflix Understand about Their Customers (That Your Company Probably Doesn't). In this podcast, we'll discuss how to cultivate customer evangelists, the secret behind great messaging, and how to create memorable product names. Learn more about Alex at www.evangelistmktg.com; learn more about Dorie at www.dorieclark.com.

Strategy consultant Dorie Clark is interviewed on Montreal's CJAD 800 AM about her popular Harvard Business Review blog, "Five Things You Should Stop Doing in 2012." Learn more at www.dorieclark.com.

Strategy consultant Dorie Clark interviews Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion and co-author of Yes! 50 Scientifically Proven Ways to Be Persuasive. In this discussion, Cialdini and Clark discuss pricing strategy, how to ask for favors successfully, building commitment, fulfilling goals, and how to build new business relationships and win over skeptics. Learn more at www.dorieclark.com and www.influenceatwork.com.

What do people most love to see in newspapers? Why does raising your prices increase demand? You'll find out in this excerpt of a recent talk by strategist Dorie Clark to the New England Society of Association Executives. Clark is the author of the forthcoming What’s Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). Learn more at www.dorieclark.com.

Marketing success means going your own way - and leaving competitors in the dust. In this excerpt of a recent talk to the New England Society of Association Executives, strategist Dorie Clark discusses how to employ neglected outreach strategies and pique customers' interest. Clark is the author of the forthcoming What’s Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). Learn more at www.dorieclark.com.

How can you ensure your message will be heard? Strategist Dorie Clark, in this excerpt of a recent talk she gave to the New England Society of Association Executives, discusses how to connect with your customers strategically, create a target list and schedule, and juice your word-of-mouth referrals. Clark is the author of the forthcoming What’s Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). Learn more at www.dorieclark.com.

What platform should you use for your online community? What content should be members only, and what should be for public consumption? Hear strategist Dorie Clark's take, in this excerpt of a recent talk she gave to the New England Society of Association Executives. Clark is the author of the forthcoming What’s Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). Learn more at www.dorieclark.com.

It's easier than ever to connect with customers through podcasts and videocasts. Learn how to harness the full power of audio and online video in this excerpt of a recent talk by strategist Dorie Clark to the New England Society of Association Executives. Clark is the author of the forthcoming What’s Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). Learn more at www.dorieclark.com.

How can you integrate social media into your life? Learn how to pick your medium, create a schedule, and embrace the give-and-take of relationship building, in this excerpt of a recent talk by strategist Dorie Clark to the New England Society of Association Executives. Clark is the author of the forthcoming What’s Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). Learn more at www.dorieclark.com.

How can you use Twitter most effectively? Marketing strategist Dorie Clark explains how you can leverage it to listen to your customers, build relationships, and grow your brand. This is an excerpt of a recent talk Clark gave to the New England Society of Association Executives. Clark is the author of the forthcoming What’s Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). Learn more at www.dorieclark.com.

Marketing expert Dorie Clark discusses how to build your online presence, create compelling content, and demonstrate your expertise powerfully. This is an excerpt of a recent talk Clark gave to the New England Society of Association Executives. Learn more at www.dorieclark.com.

Marketing expert Dorie Clark shares how to increase awareness of your brand and become the go-to person in your industry by making friends with the media and opinion leaders. This is an excerpt of a recent talk Clark gave to the New England Society of Association Executives. Learn more at www.dorieclark.com.

In this address to the League of Women Voters annual meeting in Brookline, Massachusetts, marketing strategist Dorie Clark explains the secrets of political messaging in today's media-saturated environment. Dorie Clark is the author of the forthcoming What's Next: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). Learn more at www.dorieclark.com.

Marketing and media strategist Dorie Clark discusses negative political ads - including how they're used and why they're not always a bad thing. Learn more at www.dorieclark.com.

In advance of the publication of her forthcoming book What's Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012), strategist Dorie Clark interviews Alan Weiss, author of Million Dollar Consulting. Listen for insights on how to showcase your new personal brand, the value of creating intellectual property, and how holding visible leadership positions can dramatically enhance your business. Learn more at www.dorieclark.com.

Marketing expert Dorie Clark takes on two hot-button topics - crowdsourcing and how to respond to online crises - in this excerpt from her recent talk at the University of Applied Sciences & Arts (HSLU) in Lucerne, Switzerland. Learn more at www.dorieclark.com.

How much time should you be spending on social media, anyway? What's the return on investment? Listen to strategy expert Dorie Clark's take, in this excerpt from her recent talk at the University of Applied Sciences & Arts (HSLU) in Lucerne, Switzerland.

In this excerpt from her recent talk at the University of Applied Sciences & Arts in Lucerne, Switzerland, strategist Dorie Clark discusses LinkedIn and how every professional should be deploying it. To learn more about why social media is key to your personal brand and career success, visit www.dorieclark.com.

Strategy expert Dorie Clark talks about podcasting, leveraging the content you create, and how to make online connections pay off in this excerpt of her recent talk at the University of Applied Sciences & Arts (HSLU) in Lucerne, Switzerland. Learn more at www.dorieclark.com.

Creating a blog - and keeping it fresh - can set you apart from the competition. Find out more about how you can establish your expertise and make clients and potential employers come to you, in this excerpt from strategist Dorie Clark's recent lecture at the University of Applied Sciences & Arts (HSLU) in Lucerne, Switzerland. Learn more at www.dorieclark.com.

Do you have a personal website? What's your search engine optimization (SEO) strategy? Even more importantly, what do you want people to know about you? Learn how a powerful brand is an asset you can bank on, in this excerpt of a talk by strategist Dorie Clark at the University of Applied Sciences & Arts (HSLU) in Lucerne, Switzerland. Visit www.dorieclark.com.

Deploying social media effectively and building a powerful personal brand is your competitive advantage. Discover the most important steps you can take right now, in this excerpt of a talk by strategy expert Dorie Clark at the University of Applied Sciences (HSLU) in Lucerne, Switzerland. Learn more at www.dorieclark.com.

How can you differentiate your brand online? How do you achieve social media dominance? If you create, you win. Learn more in this excerpt of strategy consultant Dorie Clark's talk about online reputation management at the Web 2.0 Expo in San Francisco. Visit www.dorieclark.com for more information.

Do you know how to fight back against online troublemakers? Learn how to protect your reputation in this excerpt of strategy consultant Dorie Clark's talk about online reputation management at the Web 2.0 Expo in San Francisco. Visit www.dorieclark.com for more information.

Always respond quickly to crisis. You'll learn how Taco Bell triumphed over PR adversity by using social media - and how others failed. Learn more in this excerpt of strategy consultant Dorie Clark's talk about online reputation management at the Web 2.0 Expo in San Francisco. Visit www.dorieclark.com for more information.

Don't try to build media relationships in the middle of a crisis - it's already too late. Plan in advance to ensure you'll be treated fairly if a media firestorm arises. Learn more in this excerpt of strategy consultant Dorie Clark's talk about online reputation management at the Web 2.0 Expo in San Francisco. Visit www.dorieclark.com for more information.

Social media can help you win new fans and followers - or, if misused, it can quickly damage your reputation. Learn how to avoid mistakes and leverage the power of the web to build your brand. You'll find out more in this excerpt of strategy consultant Dorie Clark's talk about online reputation management at the Web 2.0 Expo in San Francisco. Visit www.dorieclark.com for more information.

What if you don't know the answer to a reporter's question? How do you handle "off the record" conversations? What if a reporter makes a mistake? Learn how to handle these hot-button issues in this excerpt of a recent talk by Dorie Clark at the Massachusetts Bar Association. Visit www.dorieclark.com for more information.

You've worked hard to build your media contacts. Don't drop the ball now! Strategy consultant Dorie Clark discusses how to avoid committing a "media faux pas" that can endanger your relationship with the press. Learn more in this excerpt of her recent talk at a Massachusetts Law Office Management Assistance Program conference and learn more at www.dorieclark.com.

Which reporters should you cultivate? And how can you become a trusted source they turn to, time and again? Learn more in this excerpt of strategy consultant Dorie Clark's talk on "Managing Media Relationships" at the Massachusetts Law Office Management Assistance Program conference. Visit www.dorieclark.com for more information.

It's not optional - your business needs a referral strategy. Learn more about this necessity in this excerpt of strategy consultant Dorie Clark's sold-out talk at the Enterprise Center in Salem, Massachusetts. Visit www.dorieclark.com for more information.

When you refer business to others, should you ask for a referral fee? What's the right move? Learn more in this excerpt of strategy consultant Dorie Clark's sold-out talk at the Enterprise Center in Salem, Massachusetts. Visit www.dorieclark.com.

The first step in winning more referrals is ensuring your customers and colleagues remember you're out there. Learn how to stay top of mind in this excerpt from strategist Dorie Clark's sold-out talk at the Enterprise Center in Salem, Massachusetts. Learn more at www.dorieclark.com.

Want more referrals? Give more, and activate the power of reciprocity. Learn how to dramatically enhance the number of referrals you receive, in this excerpt of a sold-out talk by strategist Dorie Clark at the Enterprise Center in Salem, Massachusetts. Learn more at www.dorieclark.com.

How does being a connector lead to more business and better referrals? Find out, in this excerpt of a sold-out talk by strategy consultant Dorie Clark at the Enterprise Center in Salem, Massachusetts. Learn more at www.dorieclark.com.

You've given someone a referral - now what? Learn how to harness that momentum and ensure it benefits your business, in this excerpt of a recent talk by strategy consultant Dorie Clark. Learn more at www.dorieclark.com.

Why do some ideas go viral, while others fall flat? Learn more about how to harness and create viral ideas from strategy consultant Dorie Clark, in this excerpt of her recent talk to nonprofit executives at the Be the Change conference. Learn more at www.dorieclark.com.

How do you know your communication plan is effective? How can you ensure it's metrics-driven? Find out in this excerpt of a talk by strategy consultant Dorie Clark to a group of nonprofit executives. Learn more at www.dorieclark.com.

Strategy consultant Dorie Clark explains how to build powerful connections - and how your business can profit from them - in this excerpt of her sold-out talk at the Enterprise Center in Salem, Massachusetts. Learn more at www.dorieclark.com.

Is your message getting "lost in translation"? In today's competitive business environment, you must ensure customers clearly understand what you're saying. Marketing expert Dorie Clark provides tips and insights on how to do it - and you can learn more at www.dorieclark.com.

Blogging is a lot harder than tweeting - and that's exactly why you should do it. Marketing expert Dorie Clark explains why blogging is critical to developing a brand identity for yourself and your company. Learn more at www.dorieclark.com.

Is your message getting through? Now more than ever, you have to sharpen your branding and ensure customers understand your competitive advantage. Learn more from marketing expert Dorie Clark, and visit www.dorieclark.com.

Can you do well by doing good? Marketing expert Dorie Clark discusses the importance of charitable involvement for building your skills and network - while simultaneously making a difference. Learn more at www.dorieclark.com.

If you want positive media coverage for your business, the first step is to build trust with reporters. Marketing expert Dorie Clark shows you how to reach out and cultivate journalists over time to create a win-win relationship. Learn more at www.dorieclark.com.

In your company, who's authorized to speak to the media? Do you know? Do they? Marketing expert Dorie Clark explains why it's critical for your company to have a written media relations policy, to avoid serious communication breakdowns and crises. Learn more at www.dorieclark.com.

Your customers will simply tune out if your communications - enewsletters, blogs, podcasts - aren't relevant to them. How do you ensure you're speaking to their interests and needs? Find out from marketing expert Dorie Clark, in this recent talk to a group of Boston executives. Learn more at www.dorieclark.com.

What questions should your organization be asking to prevent media crises? Find out in this excerpt of a talk by Dorie Clark, marketing strategy consultant. Learn more at www.dorieclark.com.

A media crisis has struck: how can you avoid making it even worse? Learn how in this excerpt of a recent talk by marketing expert Dorie Clark. Visit www.dorieclark.com.

Media advisories are a key tool in capturing journalists' attention. What should they say, and when should you send them? Find out from former award-winning reporter and marketing consultant Dorie Clark, in this excerpt from a recent talk to Boston executives. Learn more at www.dorieclark.com.

You've discovered there's negative information about you or your company online - what to do? Hear marketing strategist Dorie Clark's tips, in this excerpt from a recent talk to executives. Learn more at www.dorieclark.com.

How do you create a powerful communication strategy for your organization? Marketing expert Dorie Clark describes the six key steps to follow, in this excerpt of her recent talk to a group of executives. Learn more at www.dorieclark.com.

Marketing strategist Dorie Clark explains why going "off the record" with reporters is almost always a bad idea, in this excerpt from her recent talk to a group of Boston executives. Learn more at www.dorieclark.com.

It takes time and effort - but marketing strategist Dorie Clark argues that nonprofits must create their own online content, or risk being left behind. Find out more in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com. Promote

With all the focus on social media, is there still a role for traditional media? Should your company bother to reach out? Marketing strategist Dorie Clark says yes, and you can learn why in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Visit www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

The worst has happened - a crisis has hit your company. What do you do *now* to respond? Learn more from marketing strategist Dorie Clark, in this excerpt from her recent talk at Emerson College on crisis communications. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What does your website need for a Web 2.0 world? How do you ensure it represents you well and draws in customers? Here's the take from marketing strategist Dorie Clark, in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What's the "Pyramid of Engagement"? And how can you use it to win new members or new sales? Find out from marketing strategist Dorie Clark, in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How do you prioritize your communication efforts? Use the 80-20 Principle to get the biggest return on your time and money. Learn more from marketing strategist Dorie Clark, in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Visit www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What unique challenges do nonprofits face in crisis communications? Here's the take from marketing strategist Dorie Clark, in this excerpt from her recent talk at Emerson College. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How can you leverage e-communications to tighten your bonds with donors and clients? Here's the take from marketing strategist Dorie Clark, in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How do you prevent a media crisis from turning into an explosive, multi-day story? Check out these tips from marketing strategist Dorie Clark, in this excerpt from her recent talk at Emerson College on "Crisis Communications." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

It's the modern holy grail - a viral video! How do you increase your chances of success? Find out from marketing strategist Dorie Clark, in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

It's the imperative of the digital era: authentic communications from real individuals online. But how to do it effectively and strategically? Here's the take from marketing strategist Dorie Clark. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How do you respond nimbly and opportunistically to your opponents' and competitors' crises? Learn how from marketing strategist Dorie Clark, in this excerpt from her recent talk on "Crisis Communications." Visit www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What's the secret to strategic, proactive communications? Creating your organization's communications calendar! But how to do it? Here's the take from marketing strategist Dorie Clark, in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

Every company needs a crisis response plan. How do you create yours, and what steps should you take now? Here's the take from marketing strategist Dorie Clark, in this excerpt from her recent talk to a graduate class at Emerson College. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How do you create great Twitter and blog content that will attract new readers and keep your fans coming back for more? Here's the take from marketing strategist Dorie Clark, in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

You have negative information to reveal. How can you control the terms of media disclosure and make the news event unfold your way? Here's the take from marketing strategist Dorie Clark, in this excerpt from her recent talk on "Crisis Communications." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

Why should your organization invest the time to make online videos? And what are the best strategies to do it? Here's the take from marketing strategist Dorie Clark, in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

In a campaign - whether political or business - when do you go negative against your competitors? Should you ever rule it out completely? Listen for marketing strategist Dorie Clark's take, as she addresses a graduate class at Emerson College. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What's coming next in e-communication and online trends? You can find out in this excerpt from marketing expert Dorie Clark's recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How do you measure your online impact? Don't focus on Twitter followers, says marketing strategist Dorie Clark - the number may be irrelevant. Check out this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

Creating a communication plan can be daunting--how do you get started? Focus on your goals and your metrics, says marketing strategist Dorie Clark, in this excerpt from her recent talk on "Creating a Powerful Communication Strategy." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How do you take control of your image online and ensure you're being portrayed fairly? Learn more from marketing strategist Dorie Clark. Visit www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What's the truth behind Howard Dean's famous "Iowa Scream"? Hear an insider take from Dorie Clark, Dean's New Hampshire Communications Director, and learn what really happened. This podcast contains an excerpt of Clark's recent talk to an Emerson College graduate class on "Crisis Communications." Visit www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What's the first step in preventing media crises? Creating a thorough self-inventory. Learn more in this excerpt of marketing strategist Dorie Clark's recent talk to an Emerson College graduate class on "Crisis Communications." Visit www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How do you create great podcasts? What are the most compelling topics? How about ideal length? What equipment and editing software should you use? In this episode, marketing strategist Dorie Clark interviews podcasting expert David McSweeney, CEO of Tenor Technologies, and extracts tips and secrets you can use to create great podcasts and build a devoted following. Learn more at www.dorieclark.com, and visit Dorie's blog at www.dorieclark.wordpress.com.

You had a blog. But then it...dropped off. How can you revive it? What's the etiquette? How do you alert readers, and convince them to try it out again? Marketing expert Dorie Clark offers strategies in this excerpt from her recent talk on "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How can your business grow its number of blog readers and Twitter followers? How can you attract more Facebook fans or YouTube channel subscribers? Listen to this excerpt from marketing expert Dorie Clark's recent talk on "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What's the etiquette of reaching out to your customers - and 'friending' them - online? And how do you provide enough real value to keep them coming back? Marketing expert Dorie Clark weighs in, in this excerpt from her recent talk on "Unstoppable Online Branding," given to Somerville Local First. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

Where should you invest your business' time, energy and money online? Which social networks are your customers using? Marketing expert Dorie Clark explains how to find out, and how you can make your social media decisions strategically, in this excerpt from a talk she recently gave to Somerville Local First. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What are people saying about you and your business? Marketing expert Dorie Clark discusses how to monitor your reputation online using tools like Google Alerts and Chartbeat, in this excerpt from her recent talk to Somerville Local First on "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

You want to monitor your website's traffic and learn new strategies to improve it. How can you best harness the power of Google Analytics? Hear marketing expert Dorie Clark's take, in this recent address she gave to Somerville Local First on "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

How do you maximize search engine optimization for your online videos? How can you rise to the top of Google rankings, get discovered, and win legions of new fans? You'll discover new strategies in this excerpt from marketing expert Dorie Clark's recent address to Somerville Local First. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

You want to create online videos for your business. But how do you get started? You'll learn key tips to becoming a videocast maestro in this excerpt from marketing expert Dorie Clark's recent talk to Somerville Local First on the subject of "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What type of social media should your business use to reach customers? Some businesses are ripe for the power of video; others can create powerful and memorable blogs. Learn how to decide strategically in this excerpt from marketing expert Dorie Clark's recent address to Somerville Local First on the subject of "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

What structural trends are shaping social media and Web 2.0? In this excerpt from a recent talk to Somerville Local First on "Unstoppable Online Branding," marketing strategy expert Dorie Clark goes "big think" and talks about major trends including the rise of broadband, the ubiquity of iPods and iPhones, and how they're impacting marketing and communications today. Learn more at www.dorieclark.com or check out Dorie Clark's Marketing Strategy Blog at www.dorieclark.wordpress.com

You want to get started blogging or using Twitter. But how often should you do it? Learn tips you can use, in this excerpt of my recent talk to Somerville Local First on "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out my Marketing Strategy Blog at www.dorieclark.wordpress.com.

When you're getting started in social media, how do you know which form is right for you? Should you be blogging? Tweeting? Making podcasts? Videocasts? You'll gain insight into the decision-making process in this excerpt of my recent talk to Somerville Local First on the subject of "Unstoppable Online Branding." Learn more at www.dorieclark.com or check out my Marketing Strategy Blog at www.dorieclark.wordpress.com.

When it comes to social media, some of your biggest skeptics may be inside your organization. How do you win them over? Marketing expert Dorie Clark offers her take, in this clip from her recent address to marketing professionals at Boston's leading cultural institutions. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

How can your organization deploy media ambassadors? What are other advanced techniques for online crisis communications? Learn from marketing expert Dorie Clark, in this clip from her recent address to marketing professionals from Boston's leading cultural institutions. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

How do you contain and control untrue information that's being spread over the Internet? Marketing expert Dorie Clark tackles digital era crisis communications in this excerpt from her recent address to Museums of Boston, a group of marketing professionals for the city's premier cultural institutions. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

How do you get your message out? What makes something newsworthy? How do you build relationships with the media? Marketing expert Dorie Clark tackles these questions and more in this address to Museums of Boston, a group of PR and marketing professionals representing Boston's major cultural institutions. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

If left unchecked, social media can take over your life. How do you manage the time, become more efficient, and prioritize effectively to build your brand? In this excerpt from her recent address to a national journalism convention, marketing expert Dorie Clark offers concrete suggestions to make your time online more powerful and effective. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

When is a favor too much to ask? How does asking for favors build loyalty? And what does this have to do with marketing and personal branding? Marketing expert Dorie Clark dives into the science of behavioral psychology in this excerpt from her address to a recent national journalism convention. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

How do you establish yourself as a key source for reporters? How can you get quoted in the media all the time? Listen to tips from marketing expert Dorie Clark, in this excerpt from her recent address to a national journalism convention. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

It's a key question when you're creating a personal brand: are you a generalist or a specialist? In this excerpt from her recent talk to a national journalism convention, marketing expert Dorie Clark explains how to position yourself effectively. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

So you want to set up a blog. What are your first steps? What service should you use? Should you get your own domain name? Marketing expert Dorie Clark weighs in, with this clip from her recent address to a national journalism convention. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

How important is blogging? Should you dive in, and if so, how? In this excerpt from her talk to a national journalism convention, marketing expert Dorie Clark weighs in. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

Do journalists really need personal branding? Marketing expert Dorie Clark says yes, and explains why--and how--reporters can grow their reputation in her address to the National Lesbian and Gay Journalists Association annual convention in September 2010. Learn more at www.dorieclark.com or follow Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

"Self promotion" can conjure up images of slick hucksters, shamelessly shilling for themselves. But "personal branding" is a necessity in today's marketplace. How do you successfully create a positive reputation for yourself without going overboard and looking like a jerk? Marketing expert Dorie Clark, in this talk at a national journalism convention, shares her advice. Learn more at www.dorieclark.com and follow her Marketing Strategy blog at www.dorieclark.wordpress.com.

Some businesses and political campaigns take an adversarial stance toward the press--ignore them, because they'll attack you, anyway. Media and marketing expert Dorie Clark begs to differ. You'll learn why giving the media more access--including offering up your cell number--is key to developing respectful and mutually-beneficial relations with the media. This excerpt is taken from a training Clark conducted for Democracy for America. Learn more at www.dorieclark.com.

If you're a political candidate, your views aren't always going to be popular, and they won't always be in sync with your electorate. Learn from media and marketing expert Dorie Clark how to stay true to your beliefs and still win voters' hearts. This clip is taken from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Let's face it: reporters are human, and sometimes they make mistakes. Learn from media relations expert Dorie Clark how to handle the situation without losing your cool or creating a permanent enemy. We'll discuss how best to approach reporters, ask for corrections, and when to call in the editor. This excerpt is from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Is your message memorable? Does it resonate with voters or consumers? Learn about the power of the "telling detail" and how to harness the essence of your message, from media and marketing expert Dorie Clark. This clip is from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Want to develop a powerful message? Learn the "5 C's" technique from media relations expert Dorie Clark, in this clip from a training originally given to Democracy for America. Learn even more at www.dorieclark.com.

It's the nature of both politics and business--you'll likely be attacked by your competitors. Media and marketing expert Dorie Clark explains how to get ready, block the blows, and fight back. This clip is taken from a training originally given to Democracy for America. Learn more at www.dorieclark.com.

Message discipline--that is, staying on message and avoiding messy course corrections and public disputes--is key to successful campaigns and product launches. Media and marketing expert Dorie Clark discusses the example of the Clinton and Bush Administrations, parsing where they succeeded and failed. Learn more at www.dorieclark.com.

"Off the record" interviews are dangerous territory. But when done right, they can help your campaign or business tremendously. Media relations expert Dorie Clark explains how to master the art and have reporters work with you--not against you. This is an excerpt from a training originally conducted for Democracy for America. Learn more at www.dorieclark.com.

It's the secret side of politics. But conducting opposition research--and getting that information to the press--is critical to your campaign's success. Dorie Clark, expert political media strategist, dishes about the most effective techniques. Learn more at www.dorieclark.com.

Most reporters are great--but not all. Media relations expert Dorie Clark teaches you to protect yourself from rogue (or incompetent) journalists in this excerpt from a training she conducted for Democracy for America. Learn more at www.dorieclark.com.

You're going to be interviewed on the radio--live! Media relations expert Dorie Clark discusses how to prepare your soundbites, ready yourself for a combative host, and get your message across successfully. This clip is from a training Clark originally conducted for Democracy for America. Learn more at www.dorieclark.com.

How do you get reporters to give you the benefit of the doubt? Expert media strategist Dorie Clark discusses how to build solid and trusting relationships with the press. The goal? To ensure that when a story's breaking, they're calling you and giving you a fair chance to make your case. This clip is from a training originally conducted for Democracy for America. Learn more at www.dorieclark.com.

Any executive or political candidate will eventually face negative questions from the media. Learn how to prepare and respond effectively from master media strategist Dorie Clark, in this excerpt from a training for Democracy for America. Learn more at www.dorieclark.com.

Anyone who deals with the media has occasionally faced a "gotcha" question. Media expert Dorie Clark discusses how to prepare for these questions, try to avoid them, and deal with them when they come your way. This excerpt is from a training Clark originally gave to Democracy for America. Learn more at www.dorieclark.com.

Some information could undermine your company or your candidacy. How and when do you disclose it? Crisis communications expert Dorie Clark--who has advised such political luminaries as former presidential candidate Howard Dean and former U.S. Labor Secretary Robert Reich--explains the "do's" and "don'ts" of managing challenging media situations. This clip is excerpted from a training Clark originally gave to Democracy for America. Learn more at www.dorieclark.com.

You've developed your brand--now, how do you take control of your message? Marketing expert Dorie Clark, in this excerpt from a Democracy for America training, discusses effective strategies that will help you stay on message and market yourself or your products powerfully. Learn more at www.dorieclark.com.

How do you create an effective message for your campaign or business in less than 10 seconds? Try the 27-9-3 technique, originally pioneered by a group of Vermont legislators. Marketing expert Dorie Clark discusses this powerful tool in a clip taken from a training she conducted for Democracy for America. Learn more at www.dorieclark.com.

Marketing expert Dorie Clark, in this excerpt from a talk originally given as part of a Democracy for America training, talks about how to cement trusting relationships with business colleagues and the media through the use of the Mackay 66, a technique pioneered by business legend Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive. Learn more at www.dorieclark.com.

Does it ever seem like all the media are talking about the same issue at the same time? How does the "echo chamber" work? Is there a way you can harness its power? Media and marketing expert Dorie Clark, in this excerpt from a Democracy for America training, shows you how. Learn more at www.dorieclark.com.

What if your political agenda differs from your voters'? Media and marketing expert Dorie Clark, in this excerpt from a Democracy for America training, discusses how to find messaging that resonates with your electorate. Visit www.dorieclark.com for more.

Frustrated by horse race coverage of politics? Media expert Dorie Clark, in this excerpt from a Democracy for America training, discusses the current state of the media. What dictates their political coverage decisions? Why is there such an emphasis on who's up and who's down? Is there another way? Learn more at www.dorieclark.com.

What are your Strengths, Weaknesses, Opportunities and Threats? And how can you use them to create a powerful message? In this excerpt from a Democracy for America training, media and branding expert Dorie Clark discusses how to create a message that resonates. Learn more at www.dorieclark.com.

How do you introduce yourself to new clients--or, for political candidates, potential voters--in 10 seconds or less? In this excerpt from a Democracy for America training, media and marketing expert Dorie Clark discusses how to create a compelling elevator pitch, use the "27-9-3" messaging technique, and leverage the power of storytelling. Learn more at www.dorieclark.com.

All political candidates have to develop a compelling message that tells voters "why me" and "why now." Media and marketing expert Dorie Clark, in this excerpt from a Democracy for America training, talks about how to create a powerful message and campaign theme. Learn more at www.dorieclark.com.

How can you improve your media coverage and build positive relationships with reporters? How do you navigate the rocky shoals of going "off the record"? In this excerpt from a Democracy for America training, media and marketing expert Dorie Clark offers strategies you can start using today. Learn more at www.dorieclark.com.

Great leadership can dramatically accelerate the growth of your business and enhance your own life satisfaction. In this thought provoking talk given to the MetroSouth Chamber of Commerce in Brockton, Massachusetts, Dorie Clark - a marketing and branding expert who has consulted for Google, the National Park Service, and Yale University- discusses concrete strategies to develop your own leadership by cultivating a powerful personal brand. You’ll learn how to identify the essence of your brand, communicate it effectively to others, and enjoy the professional rewards of being viewed as a trusted expert and leader. Learn more at www.dorieclark.com.

A conundrum: your business has Facebook fans, but they're not frequent users. What to do? Marketing expert Dorie Clark offers up her solution in a recent talk at the Cambridge Innovation Center, sponsored by Cambridge Local First and Somerville Local First. Learn more at www.dorieclark.com.

You spend time cultivating your Facebook fan base--what does it actually get you? What's the investment worth? Marketing expert Dorie Clark discusses how to monetize your Facebook fans, grow your base, and keep them engaged. This clip is excerpted from her talk at the Cambridge Innovation Center, sponsored by Cambridge Local First and Somerville Local First. Learn more at www.dorieclark.com.

In this talk at the Cambridge Innovation Center, marketing strategy expert Dorie Clark gives a "Social Media Beginners Class" advice on Plaxo, Foursquare, and LinkedIn--what are they, how do you use them, and what should you be focusing on? The workshop was sponsored by Cambridge Local First and Somerville Local First. Learn more at www.dorieclark.com.

Hootsuite and TweetDeck are two of the biggest Twitter tools, making it easier to manage accounts and post updates. Listen to marketing expert Dorie Clark for a quick breakdown of how they work and what they do, in her recent talk sponsored by Cambridge Local First and Somerville Local First, held at the Cambridge Innovation Center. Visit www.dorieclark.com.

Is your business just getting started on Facebook? Marketing expert Dorie Clark provides tips from her recent talk at the Cambridge Innovation Center on how to create your page, acquire fans, and kick off your social networking. This event was sponsored by Cambridge Local First and Somerville Local First. Learn more at www.dorieclark.com.

When do customers hit Twitter and Facebook overload? Listen to marketing expert Dorie Clark, in conversation with Somerville Local First Executive Director Joe Grafton, tackle the question of how frequently businesses should post to Twitter and Facebook--and how to use social media to build your brand identity in the mind of the customer. This excerpt is from a panel discussion held at the Cambridge Innovation Center. Learn more at www.dorieclark.com.

What's the value to your business of a Twitter follower or Facebook fan (someone who "likes" you)? Find out from marketing expert Dorie Clark, in this excerpt from her recent talk at the Cambridge Innovation Center, sponsored by Cambridge Local First and Somerville Local First. Learn more at www.dorieclark.com.

How often should you blog? How often should you tweet? Marketing expert Dorie Clark expounds on how to create an online marketing schedule in her talk at the Cambridge Innovation Center, in a panel moderated by Joe Grafton of Somerville Local First. Learn more at www.dorieclark.com.

You're a lawyer--or a realtor--or an accountant--or a marketing consultant. Should you have your own Facebook fan page (now known as having people "like" your brand)? Marketing strategy expert Dorie Clark says oftentimes, the right answer is no. Learn more about leveraging Facebook to build your brand and enhance your marketing. These remarks are taken from Dorie Clark's recent workshop at the Cambridge Innovation Center, in a talk moderated by Joe Grafton of Somerville Local First. Visit www.dorieclark.com.

New to the world of social media and Web 2.0 marketing? In this clip from marketing expert Dorie Clark's recent talk at the Cambridge Innovation Center, you'll learn how to get started on your social media strategy. How do you integrate online efforts with your overall business strategy? Listen here, and learn more at www.dorieclark.com. This internet marketing panel was sponsored by Cambridge Local First and Somerville Local First.

In this clip from marketing expert Dorie Clark's talk at the Cambridge Innovation Center, she discusses whether you should cross-post your Twitter feed to Facebook. Clark was interviewed by Somerville Local First Executive Director Joe Grafton. Learn more at www.dorieclark.com.

Listen to marketing expert Dorie Clark address the Association for Commuter Transportation's New England (Patriot) Chapter, discussing how to market alternative transportation to the millennial generation. What do members of Gen Y think and believe? And how does that impact their behavior when it comes to transportation and the environment? You'll hear about Web 2.0, new media, and the best strategies to reach millennials, and gain insight into Dorie Clark's cutting-edge research on behalf of MassRIDES and the Massachusetts Department of Transportation. Learn more at www.dorieclark.com.

How can your business or nonprofit leverage Web 2.0 strategies to deepen your engagement with customers, win new fans, and position yourself for explosive growth? Marketing strategist Dorie Clark interviews Phillip Djwa of Internet strategy and development firm Agentic. In this interview, you'll learn the most common mistakes businesses make with their websites (and how to avoid them), the mechanics of "going viral," how you can take advantage of hot trends such as geolocation and mobile, and tips you can employ right now to make your website better and more effective. Learn more at www.dorieclark.com and www.agentic.ca.

Want to network more effectively? Marketing strategist Dorie Clark interviews Robbie Samuels, a networking expert who presents his "Art of the Schmooze" workshops across the country. You'll learn Robbie's techniques to determine which events to attend, how to prepare in advance to meet the right people, effective ways to introduce yourself, and how to keep the connection alive long after the hors d'oeuvres are gone. To learn more, visit www.dorieclark.com and www.robbiesamuels.com.

Do you come to the end of the day, wondering why nothing has been accomplished? Are you constantly interrupted by coworkers, the phone, and your email? Do you have important tasks you can't seem to finish? Learn marketing strategy consultant Dorie Clark's secrets to save time and take back control of your workday. Listen to this podcast and watch your productivity soar. Learn more at www.dorieclark.com.

Media interviews are the perfect opportunity to get your message out. But they can also be rife with peril. Media and marketing consultant Dorie Clark, who has advised clients including former U.S. Labor Secretary Robert Reich and former Vermont Governor Howard Dean, shows you key strategies to stay on message, deflect negative questions, and go hand-to-hand with reporters--and win. Learn more at www.dorieclark.com.

How many emails do your clients--current and potential--receive every day? 100? 200? More? In this podcast, you'll learn strategies to ensure your emails get opened, read, and responded to quickly. Don't let unclear communication hinder your business. Effective, engaging emails are an indispensable tool in cementing relationships and increasing sales.

Tired of endless wine and cheese receptions with nothing to show for it? Dorie Clark--marketing strategy consultant for clients such as Google, Yale University, and the National Park Service--discusses how to network effectively and get results for your business. Learn more at www.dorieclark.com.

Marketing strategy consultant Dorie Clark discusses how to win successful media coverage amidst the decline of newspapers and other traditional, mainstream media. From blog strategy to tips for getting your press releases noticed, you'll learn tactics to jumpstart your marketing efforts.

Marketing strategy consultant Dorie Clark discusses behavioral economics and its implications for marketing--a topic she presented on (with Alia McKee of Sea Change Strategies and Mimi Hahn of the Monterey Bay Aquarium) at the 2009 Web of Change conference.

Marketing strategy consultant Dorie Clark discusses the newest in Web 2.0, online advocacy and social media trends, straight from the 2009 Web of Change conference.

Marketing strategy consultant Dorie Clark on improving your website, embracing Web 2.0 and social networking, and building your brand. www.dorieclark.com