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Dorie Clark's Marketing Talks: Marketing Alternative Transportation...
Time-length-icon 23m 22s
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Publish-date-icon June 11, 2010
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EPISODE DESCRIPTION

Listen to marketing expert Dorie Clark address the Association for Commuter Transportation's New England (Patriot) Chapter, discussing how to market alternative transportation to the millennial generation. What do members of Gen Y think and believe? And how does that impact their behavior when it comes to transportation and the environment? You'll hear about Web 2.0, new media, and the best strategies to reach millennials, and gain insight into Dorie Clark's cutting-edge research on behalf of MassRIDES and the Massachusetts Department of Transportation. Learn more at www.dorieclark.com.

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