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Building Powerful Business and Media Relationships through the Mack...
Time-length-icon 4m 36s
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Publish-date-icon August 16, 2010
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EPISODE DESCRIPTION

Marketing expert Dorie Clark, in this excerpt from a talk originally given as part of a Democracy for America training, talks about how to cement trusting relationships with business colleagues and the media through the use of the Mackay 66, a technique pioneered by business legend Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive. Learn more at www.dorieclark.com.

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