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Personal Branding for Journalists
Time-length-icon 44m 54s
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Publish-date-icon October 3, 2010
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EPISODE DESCRIPTION

Do journalists really need personal branding? Marketing expert Dorie Clark says yes, and explains why--and how--reporters can grow their reputation in her address to the National Lesbian and Gay Journalists Association annual convention in September 2010. Learn more at www.dorieclark.com or follow Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

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