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How to Get Internal Buy-In for Your Social Media Efforts
Time-length-icon 4m 42s
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Publish-date-icon October 3, 2010
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EPISODE DESCRIPTION

When it comes to social media, some of your biggest skeptics may be inside your organization. How do you win them over? Marketing expert Dorie Clark offers her take, in this clip from her recent address to marketing professionals at Boston's leading cultural institutions. Learn more at www.dorieclark.com and check out Dorie Clark's Marketing Strategy blog at www.dorieclark.wordpress.com.

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