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The Truth About Howard Dean's Scream--A Case Study in Crisis Commun...
Time-length-icon 1m 50s
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Publish-date-icon November 29, 2010
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EPISODE DESCRIPTION

What's the truth behind Howard Dean's famous "Iowa Scream"? Hear an insider take from Dorie Clark, Dean's New Hampshire Communications Director, and learn what really happened. This podcast contains an excerpt of Clark's recent talk to an Emerson College graduate class on "Crisis Communications." Visit www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.

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