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Secrets of Political Messaging
Time-length-icon 2m 29s
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Publish-date-icon July 26, 2011
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EPISODE DESCRIPTION

In this address to the League of Women Voters annual meeting in Brookline, Massachusetts, marketing strategist Dorie Clark explains the secrets of political messaging in today's media-saturated environment. Dorie Clark is the author of the forthcoming What's Next: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012). Learn more at www.dorieclark.com.

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