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Expert Series: Dorie Clark interviews Alex Goldfayn
Time-length-icon 17m 15s
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Publish-date-icon January 28, 2012
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EPISODE DESCRIPTION

Strategy consultant Dorie Clark interviews Alex Goldfayn, author of Evangelist Marketing: What Apple, Amazon and Netflix Understand about Their Customers (That Your Company Probably Doesn't). In this podcast, we'll discuss how to cultivate customer evangelists, the secret behind great messaging, and how to create memorable product names. Learn more about Alex at www.evangelistmktg.com; learn more about Dorie at www.dorieclark.com.

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