How can your business or nonprofit leverage Web 2.0 strategies to deepen your engagement with customers, win new fans, and position yourself for explosive growth? Marketing strategist Dorie Clark interviews Phillip Djwa of Internet strategy and development firm Agentic. In this interview, you'll learn the most common mistakes businesses make with their websites (and how to avoid them), the mechanics of "going viral," how you can take advantage of hot trends such as geolocation and mobile, and tips you can employ right now to make your website better and more effective. Learn more at www.dorieclark.com and www.agentic.ca.