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How to Respond Well in a Crisis
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Marketing expert Dorie Clark takes on two hot-button topics - crowdsourcing and how to respond to online crises - in this excerpt from her recent talk at the University of Applied Sciences & Arts (HSLU) in Lucerne, Switzerland. Learn more at www.dorieclark.com.


Title: How to Respond Well in a Crisis
Author: Dorie Clark
Description: Marketing expert Dorie Clark takes on two hot-button topics - crowdsourcing and how to respond to online crises - in this excerpt from her recent talk at the University of Applied Sciences & Arts (HSLU) in Lucerne, Switzerland. Learn more at www.dorieclark.com.

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